Yeah, it seems to me like Volition has really fumbled the reveal. They were always strong with gameplay, and started strong with customization... The games where they got away from letting you make your own character were among their worst selling. I'd make that the first thing I'd show the audience if I was in marketing. Then maybe the CGI, then at least a minute or two of gameplay as an initial teaser.If only they released that gameplay first instead of CGI trailer.
Perfect reveal trailer would have been 5-10 mins and show the main parts of the game like characters,map,activities,fighting and customization.
Its so weird that they arent showing customization sooner.