Oh dear God...But when you look at a lot of initial reaction videos and comments, people clearly refer to AOM as "the new Saints Row game" or "Saints Row 5", despite Volition's very clear message that it's not Saints Row...
Because that's what the fans expected anyway, so they just ignored Volition's quite obvious attempt to expand their universe and create a new title.
Heck, there are people still calling this Saints Row "Saints Row 5" even though the title is just Saints Row, it's not a continuation, it's a reboot... A fresh start... SAINTS ROW... That's it, no number.
So they went:
Them: "Yay! It's a new Saints Row game!"
Volition: "A-Actually, no. It's not Saints Row. At all."
*game comes out*
Them: "Boo! Game sucks! Not Saints Row!!"
Volition: *drinking Saints Flow, tears down their face*
Pierce Washington: "Sucks when no one listens to you, don't it?"